ABOUT THE COLLECTION
To curate this collection, our creative directors sunk deep into their music.
Aya and Mounaz drew inspiration from their favourite songs and instruments. Amidst their musical journey, the founders stumbled upon Wiz Wilson’s art inspired by psychedelic music, which encouraged them to introduce this collection. This collection is a narration of the emotions that got aroused in the creative directors through music.
The vibrant colours in this collection express what the creative directors would see and feel when listening to music.
Euphoric Reverie features vibrant colours, musical instrument shapes, and brass elements. The fashion house’s iconic palmette flower design is reimagined for this collection in a floundering manner simulating a dancing flower, introduced for the “ Euphoric Reverie” collection.
Meticulously crafted and as glamourous as ever, the "Euphoric Reverie" collection celebrates being able to go out and party after the long-lived pandemic restrictions. Rejoicing the outdoors and being in a celebratory mood, the pieces of this collection complement evening wear and cocktail attire. To save you the hassle of finding the ever-elusive accessory to your party dress, this collection offers a wide range of options for the perfect evening handbag. "Euphoric Reverie" presents an assortment of bags that come in gold, silver, vibrant colours, and timeless shapes to compliment an all decked-out look. "Euphoric Reverie" is a collection made to take you dancing.
Taking you to the Anima Garden of Marrakech, this editorial exhibits our FW pieces amidst nature. The two-hectare botanical staging is ideal for displaying the collection's colourful and contemporary pieces. "Euphoric Reverie" bags are styled with cultural items that are associated with parties and nights out. Model Ansar Elyacoubi poses effortlessly for Belgian-Morrocon photographer Mous Lamrabat. This editorial relates the story of the modern-day Arab woman on a night out, as seen through Mous' perspective.
